Business Model Canvas and SME sustainability in a hostile environment: A meta-analysis in the Congolese context

Business Model Canvas et pérennité des PME en environnement hostile: Une méta-analyse en contexte congolais

Paul Omandji Lokonde and François Durrieu
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Paul Omandji Lokonde: ULK - Université Libre de Kinshasa, École Grégoire-Ferrandi (Paris)
François Durrieu: Kedge BS - Kedge Business School

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Abstract: The purpose of this paper is to explore the impact of hostile environment on SME's sustainability via the Business Model Canvas (the model). In terms of the size and especially their limited resources, it is difficult to sustain their business if they don't use resilient business model to cope with the hostility of business environment. The goal of the paper is to validate the model to highlight the importance of the Business Model as a tool for resilient SME to environmental constraints and to identify some business models that would be suitable for such SMEs operating in hostile environments. We applied this research to Democratic Republic of Congo (DRC) SME and defined business models to avoid by Congolese SME in hostile environments.

Keywords: environnement hostile; pérennité; Business Model Canvas; République Démocratique du Congo; PME; Hostile environment; Sustainability Business Model Canvas; Democratic Republic of Congo; Small and Medium Enterprise (search for similar items in EconPapers)
Date: 2023-12-13
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Published in Management & Sciences Sociales, 2023, N° 35 (2), pp.74-91. ⟨10.3917/mss.035.0074⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04638068

DOI: 10.3917/mss.035.0074

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