 On what variables is the reputation of a commercial site built?Sur quelles variables se construit la réputation d’un site commercial ?Philippe Boistel () and
Dimitri Laroutis ()
Post-Print from HAL Abstract: The objective of this research work is to study the e-reputation of a commercial site from the point of view of the customer since Youness and Valette-Florence (2015) observe the virtual absence of work from this angle. Our work starts from the use of the site to explain the reputation that will follow and which is built on the actual use of the site. The administration of the questionnaire was carried out with 231 people. Theoretically, the methodology adopted, namely from the actual use of the site by Internet users to determine the online reputation, has proved to be relevant. Our research has made it possible to highlight the central role of the product offer in the materialization of the e-reputation both in terms of the variety of the offer, the choice of products offered and the quality of these. Three other variables emerged in a major way: the match between supply and consumer needs; consumer opinions and the role of after-sales service. Keywords: e-réputation; site commercial; offre produits; avis consommateur; service après-vente; e-reputation; commercial site; product offer; consumer opinion; after-sales service (search for similar items in EconPapers) Published in Management & Sciences Sociales, 2023, N° 35 (2), pp.184-202. ⟨10.3917/mss.035.0184⟩ There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04638217 DOI: 10.3917/mss.035.0184 Access Statistics for this paper More papers in Post-Print from HAL |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.