La construction de l’imaginaire collectif du « chez-soi connecté » par le récit publicitaire

Pauline Folcher () and Sarah Mussol ()
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Pauline Folcher: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Date: 2022-11-17
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Published in Journées Normandes de la consommation, Nov 2022, Le Havre, France

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