Les leviers d'influence de la personnalité de marque: une application au domaine du vin

Eric Lombardot, Pauline Folcher () and Sarah Mussol ()
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Pauline Folcher: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Sarah Mussol: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier

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Date: 2024-06-05
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Published in 40ème Congrès de l’Association Française du Marketing, Jun 2024, Paris, France

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