Voir des œuvres au musée et/ou en ligne. Approches méthodologiques croisées des publics

Irène Bastard (), Marie-Laure Bernon and Marie Ballarini ()
Additional contact information
Irène Bastard: BnF_DSG - Bibliothèque nationale de France, Délégation à la Stratégie et à la recherche - BnF - Bibliothèque nationale de France
Marie-Laure Bernon: CEDETE - Centre d'Etudes pour le Développement des Territoires et l'Environnement - UO - Université d'Orléans
Marie Ballarini: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This article discusses methods to characterize online museum content audiences, referring to traditional methods of public studies and integrating digital tools. Rather than focusing on visitors for specific content, the authors focus on public reached by digital services that distribute content related of art, history and knowledge. The discussion is based on double research: one on the audiences of institutions' online exhibitions and the other on those reached by the creators of cultural content on digital platforms. Audience counters remain blind to sociodemographic characteristics and reception. Surveys concern either the whole population or practitioners specifically. Qualitative approaches must combine traditional interviews and uncertainties due to online activities. Hence, combining methods therefore remains necessary to understand the determinants of cultural activity in general and online contexts in particular.

Keywords: Muséologie; sociologie des publics; méthodologies croisées; numérique (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Published in Les Enjeux de l'information et de la communication, 2024, 24 (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04649184

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().