The interplay of LGBTQ imagery in advertising, Intimacy Cues and Perceptions of Brand Coolness

Gaëlle Pantin-Sohier, Romain Sohier, Dina Rasolofoarison and Cristel Russell
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Gaëlle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Romain Sohier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Dina Rasolofoarison: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2024-06-27
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Published in 22nd International Conference on Research in Advertising (ICORIA): Moving foward, looking back : advertising in the advent of AI, Jun 2024, Thessaloniki, Greece

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