Place Attractiveness and Image. A research agenda

Christophe Alaux (), Laura Carmouze (), Vincent Mabillard () and Martial Pasquier
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Christophe Alaux: AMU IMPGT - Institut de management public et de gouvernance territoriale - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU - Aix Marseille Université
Laura Carmouze: AMU IMPGT - Institut de management public et de gouvernance territoriale - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Vincent Mabillard: IDHEAP - Swiss Graduate School of Public Administration - UNIL - Université de Lausanne = University of Lausanne - SPAN - Swiss Public Administration Network
Martial Pasquier: IDHEAP - Institut de hautes études en administration publique - Swiss Public Administration Network

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Abstract: The book consists in three parts: 1) emerging trends in place branding, especially in cities; 2) a focus on the dynamics that characterize the relationships between actors of a city or region; and 3) attractiveness for residents and tourists (especially when places are used as filming locations). The first part relates to a global phenomenon to which cities cannot escape: the general path towards sustainable transition in many places around the world. Numerous cities are participating in the development of a more sustainable planet. Sustainability is typically seen as a "catch-all" term, that covers many dimensions. Here, the two chapters dedicated to new trends in place branding, that accompany this transition to more sustainable places, focus on two main aspects: being "green" and "inclusive".

Date: 2024
Note: View the original document on HAL open archive server: https://hal.science/hal-04667643v1
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Published in Institut de hautes études en administration publique. 2024, 978-2-940667-18-5

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