NFTs in 2024 – Unraveling customer-centric benefits and renaissance: A qualitative study using AI

Fatiha Boukouyen () and Mohammed Boukouyen
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Fatiha Boukouyen: UT - Université de Tours
Mohammed Boukouyen: Fondation Arrawaj

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Keywords: Non-Fungible Tokens (NFTs); Customer Experience; ChatGPT; Artificial Intelligence (AI) (search for similar items in EconPapers)
Date: 2024-08-12
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Published in 2024 AMA Summer Academic Conference, American Marketing Association (AMA), Aug 2024, Boston (MA), United States

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