Theoretical Study on Advertising Deception and Its Impact on Consumers

Imene Nessah ()
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Imene Nessah: UMBB - Université M'Hamed Bougara Boumerdes

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Abstract: Advertising is a pivotal element in the landscape of marketing, primarily focused on capturing consumer attention and enhancing sales volumes. It holds a critical position in fostering brand recognition and influencing purchasing decisions. Nevertheless, the realm of advertising has been subject to substantial scrutiny due to the prevalence of deceptive and misleading practices that furnish consumers with erroneous and incomplete information. This study aimed to highlight how advertising deception affects consumers' behavior and their trust in the brand. It concluded that advertising deception negatively affects both consumer psychology and the organization's reputation, in addition to a decline in customer support and loyalty to the brand.

Keywords: Advertising Deception False Advertising Deceptive Practices Consumer Protection. JEL Classification Codes: D18 M37 M38 M39; Advertising Deception; False Advertising; Deceptive Practices; Consumer Protection. JEL Classification Codes: D18; M37; M38; M39 (search for similar items in EconPapers)
Date: 2024-06-30
Note: View the original document on HAL open archive server: https://hal.science/hal-04678792
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Published in International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي, In press, 07 (01)

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