Vers une typologie de l'indifférence dans la consommation: Implications pour le marketing responsable

Laurent Busca ()
Additional contact information
Laurent Busca: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

Post-Print from HAL

Abstract: While consumer researchers have devoted a lot of attention to engaged consumption, indifferent consumption has, for the time being, been scarcely studied. This theoretical papers aims at conceptualizing indifferent consumption by outlining three aspects (situational, categorical and general indifference). We use cultural sociology, practice theory, and recent frameworks mixing psychology and sociology to describe these three aspects and study their interdependence. This theoretical proposition has implications for responsible marketing: its relation to indifference; the importance of responsible communication practices; its relation with the definition (vs. the implementation) of regulations and public policies.

Keywords: indifference; cultural theory; responsible marketing; practice theory; responsible consumption; Indifférence; approches culturelles; marketing responsable; théorie des pratiques; consommation responsable; Indifférence approches culturelles marketing responsable théorie des pratiques consommation responsable indifference cultural theory responsible marketing practice theory responsible consumption; consommation responsable indifference (search for similar items in EconPapers)
Date: 2023-05-10
Note: View the original document on HAL open archive server: https://hal.umontpellier.fr/hal-04680787v1
References: Add references at CitEc
Citations:

Published in 39ème Congrès de l'Association Française du Marketing, May 2023, Vannes (Bretagne), France

Downloads: (external link)
https://hal.umontpellier.fr/hal-04680787v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04680787

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().