L’intelligence artificielle au service de la prise de décision en marketing

Julien Cloarec (julien.cloarec@protonmail.com), Sandrine Macé and Koen Pauwels
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Julien Cloarec: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, Iaelyon - Iaelyon School of Management - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon
Sandrine Macé: ESCP Europe - Ecole Supérieure de Commerce de Paris
Koen Pauwels: Northwestern University [Evanston]

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Date: 2024-01-25
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Published in Décisions Marketing, 2024, N° 112 (4), pp.5-6. ⟨10.3917/dm.112.0005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04685392

DOI: 10.3917/dm.112.0005

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