Safeguarding Privacy: Ethical Considerations in Data-Driven Marketing

Alex Deslée and Julien Cloarec ()
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Julien Cloarec: Iaelyon - Iaelyon School of Management - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon

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Date: 2024-03-14
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Published in The Impact of Digitalization on Current Marketing Strategies, Emerald Publishing Limited, pp.147-161, 2024, ⟨10.1108/978-1-83753-686-320241009⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04685410

DOI: 10.1108/978-1-83753-686-320241009

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