How Privacy Transgression Undermines Consumer Moral Intuitions

Nour Alrabie, Nawel Fellah-Dehiri () and Julien Cloarec ()
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Nour Alrabie: IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon
Nawel Fellah-Dehiri: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School, UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Julien Cloarec: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, Iaelyon - Iaelyon School of Management - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon

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Abstract: This study investigates how privacy transgression impacts indirectly and negatively users' ratings, via moral intuitions.

Keywords: Privacy; Moral Foundation Theory; Ethical Transgression (search for similar items in EconPapers)
Date: 2022-02-18
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Published in 2022 American Marketing Association Winter Academic Conference, American Marketing Association, Feb 2022, Las Vegas, NV, United States. 1125 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04685582

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