What’s up Doc? Revisiting the Personalization-Privacy Paradox through the Transparency-Control Framework

Julien Cloarec (), Charlotte Cadieu () and Nour Alrabie
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Julien Cloarec: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, Iaelyon - Iaelyon School of Management - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon

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Date: 2022
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Published in 2022 American Marketing Association Winter Academic Conference, 2022, Las Vegas, NV, United States

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