L’accompagnement au changement dans le cadre de la mise en place d’un plan de déplacement

Florence de Ferran (), Jeanne Lallement () and Vincent Desmaison
Additional contact information
Florence de Ferran: ULR - La Rochelle Université, NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université
Jeanne Lallement: NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université

Post-Print from HAL

Abstract: The mobility plan is a legal obligation in France for companies and organizations with more than 100 employees. It is defined as a set of measures aimed at optimizing individual travel to reduce greenhouse gas emissions. Its implementation, co-constructed with stakeholders, is based on various measures to change the modal choice of individuals. How to approach the implementation of a mobility plan at an organizational level? This paper proposes to approach the issue of individual mobility from two complementary theoretical frameworks: the determinants of modal choice and theories of behavior change. On the one hand, in line with planned behavior, the main explanatory factors of mobility (environmental, socio-economic and situational) combined with the examination of "Travel Demand Management" measures form an attitude towards soft mobility. On the other hand, the analysis focuses on the dynamics of behavioral change explained by the Bamberg model (2013). The implementation of the mobility plan at La Rochelle University is explained by these different theoretical contributions. The different steps to implement the mobility plan, as well as the type of treatment expected are detailed, revealing a theoretical and practical exercise that can be generalized to other situations.

Keywords: Behavior change; mobility plan; Support for change; Modal choice (search for similar items in EconPapers)
Date: 2023-06-21
References: Add references at CitEc
Citations:

Published in Recherche et Cas en Sciences de Gestion, 2023, N° 23 (3), pp.61-77. ⟨10.3917/rcsg.023.0061⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04690899

DOI: 10.3917/rcsg.023.0061

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().