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Effet de la Covid sur la mobilité: une mobilité repensée

Florence de Ferran () and Jeanne Lallement ()
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Florence de Ferran: ULR - La Rochelle Université
Jeanne Lallement: ULR - La Rochelle Université

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Abstract: Mobility is a daily act individual carry out automatically due to its recurrent character and stable contextual variables. The Covid crisis which has provoked many changes in our everyday life, has certainly induced changes in our daily mobility. This is what we have studied through this qualitative research which attempts to understand how this crisis has led to a change of our mobility habits, to identify the determinants that have led to new mobility choices, and to characterize the daily home-work journeys experience. Fourteen interviews with individuals who have made a change in behavior were conducted. Results propose a categorization of the various individual, contextual and experiential factors that have been identified in the adoption of a new mobility. They bring better understanding of the changes in habits following a change in context.

Keywords: mobility; Covid; behavior change; determinant (search for similar items in EconPapers)
Date: 2021-01-20
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Published in 21st International Marketing Trend Conference, Jan 2021, Roma, Italie

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