Developing Techniques to Support Technological Solutions to Disinformation by Analysing Four Conspiracy Networks During COVID-19

Wasim Ahmed, Dilek Önkal, Ronnie Das, Satish Krishnan, Femi Olan, Mariann Hardey and Alex Fenton
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Wasim Ahmed: University of Stirling
Dilek Önkal: Northumbria University [Newcastle]
Ronnie Das: Audencia Business School
Satish Krishnan: IIMK - Indian Institute of Management Kozhikode [Inde]
Femi Olan: Essex Business School - University of Essex
Mariann Hardey: Durham University
Alex Fenton: University of Chester

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Abstract: Given the role of technology and social media during the COVID-19 pandemic, the aim of this paper is to conduct a social network analysis of four COVID-19 conspiracy theories that were spread during the pandemic between March to June 2020. Specifically, the paper examines the 5G, Film Your Hospital, Expose Bill Gates, and the Plandemic conspiracy theories. Identifying disinformation campaigns on social media and studying their tactics and composition is an essential step toward counteracting such campaigns. The current study draws upon data from the Twitter Search API and uses social network analysis to examine patterns of disinformation that may be shared across social networks with sabotaging ramifications. The findings are used to generate the Framework of Disinformation Seeding and Information Diffusion for understanding disinformation and the ideological nature of conspiracy networks that can support and inform future pandemic preparedness and counteracting disinformation. Furthermore, a Digital Mindfulness Toolbox (DigiAware) is developed to support individuals and organisations with their information management and decision-making both in times of crisis and as strategic tools for potential crisis preparation. MANAGERIAL RELEVANCEAt the organisational level, the spread of disinformation can lead to disruptions in business continuity planning, sporadic decision-making, exposure to high risk, and loss of trust and agility. Organisations need to be aware of the risks that come with using social media for communication because of the potential detrimental implications of disinformation. This is especially true during periods characterised by extreme uncertainty, such as global pandemics. To combat this issue, we recommend treating digital mindfulness as an essential foundation for vigilance and resilience at both personal and organisational levels. This study presents insights on detecting disinformation and fake news using social media analytics to identify key clusters and sharing patterns among conspiracy theory networks on Twitter. Our contribution to practice lies in our development of the DigiAware Toolbox and the Framework of Disinformation Seeding and Information Diffusion for understanding the ideological nature of disinformation networks which can be used in practice.

Date: 2023-05-23
New Economics Papers: this item is included in nep-net
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Published in IEEE Transactions on Engineering Management, 2023

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