Pink, gender, and automobile

Rose, Genre et Automobile

Kévin Bideaux () and Guillaume Lebègue
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Kévin Bideaux: LEGS - Laboratoire d'Etudes de Genre et de Sexualité - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique
Guillaume Lebègue: LEGS - Laboratoire d'Etudes de Genre et de Sexualité - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique

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Abstract: Cars are very strongly associated with the masculine, while the pink colour is strongly associated with the feminine. By combining these two elements, pink cars articulate differently with gender ideologies, depending on whether they belong to men or women, depending on whether they are shown with men or with women. The gender relations signified by the pink cars must indeed be thought of in their intersectionality with other tie-ins and especially class relations. Through the analysis of several pink car models and different employment contexts (commercial, artistic, etc.), this is to show how the colour and design of an object (especially a car) also articulate with gender.

Keywords: cars; pink; gender stereotypes; marketing; automotive; colour history; masculinity; femininity; social class; voitures; rose; stéréotypes de genre; automobile; histoire des couleurs; masculinité; féminité; classe sociale (search for similar items in EconPapers)
Date: 2019-05-23
Note: View the original document on HAL open archive server: https://hal.science/hal-04702422v1
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Published in Belgium Colour Symposium 2019, Interdisciplinary Colour Association Belgium (ICA-B), May 2019, Gand, Belgium. pp.42-49

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04702422

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