Flocon ou chamois d’or ? Mesurer la performance marketing d’un service touristique

Olga Goncalves (), Gabriel Guallino (), Hélène Michel and Eliabeth Robinot
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Olga Goncalves: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Gabriel Guallino: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2011-01-01
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Published in Décisions Marketing, 2011

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