Demystifying the role of the university for open innovation projects during the COVID-19 crisis

Olivier Coussi (), Kadígia Faccin (), Bibiana Wolkmer Martins and Anass Mawadia ()
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Olivier Coussi: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers, FED 4229 - Fédération Territoires - UP - Université de Poitiers = University of Poitiers - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Kadígia Faccin: FDC - Fundação Dom Cabral [Brasil] = Dom Cabral Foundation [Brazil]
Bibiana Wolkmer Martins: UNISINOS - Universidade do Vale do Rio dos Sinos
Anass Mawadia: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers

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Abstract: We examine the entrepreneurial behaviour of universities in France and Brazil, focusing on the strategic logics of bricolage, effectuation and causation in university-industry collaborations. Amidst the uncertainties and challenges of the pandemic, these institutions' adaptive strategies provide a crucial understanding of how entrepreneurial universities respond to crises. We address the gap in understanding micro-level entrepreneurial orientation within UICs, particularly under crisis conditions such as the COVID-19 pandemic. The research employs a qualitative comparative analysis focusing on 30 OI projects. It shows that no single strategic logic is sufficient in isolation. A combination of bricolage and effectuation is optimal for projects without research collaboration, highlighting the need for flexibility and resourcefulness. In contrast, causation becomes essential in research collaborations, requiring a mix with effectuation in Brazil and bricolage in France. This demonstrates the importance of contextual adaptability in the application of strategic logic, influenced by each country's institutional and political environment. It emphasises the synergy of multiple logics, highlights the importance of contextual variability, and bridges theoretical concepts with practical scenarios in open innovation.

Keywords: Fs-QCA; France; Brazil; Open Innovation; effectuation; bricolage; causation (search for similar items in EconPapers)
Date: 2024-04-08
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Published in ISPIM Connects Porto Alegre – Social Innovation and Impact in the Global South, International Society for Professional Innovation Management (ISPIM), Apr 2024, Porto Alegre, Brazil

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