Manipulation des marques et résistance, une proposition de profils de consommation

Aziliz Rousseaux, Leïla Loussaief and Karen Delchet-Cochet ()
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Leïla Loussaief: ISC Paris - Institut Supérieur du Commerce de Paris
Karen Delchet-Cochet: ISC Paris - Institut Supérieur du Commerce de Paris

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Date: 2019
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Published in Éthique et économique/Ethics and economics, 2019, 16 (2), pp.33-51

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04717325

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