Sports club loyalty: General and age-related analysis. An example from recreational riders in riding school

La fidélité aux clubs sportifs: analyse générale et en fonction de l'âge. Un exemple des cavaliers de loisir dans un centre équestre

Céline Vial (), Camille Eslan () and Sandrine Costa ()
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Céline Vial: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, IFCE - Institut Français du Cheval et de l'Equitation [Saumur]
Camille Eslan: UniLaSalle, INTERACT - Innovation, Territoire, Agriculture et Agro-industrie, Connaissance et Technologie - UniLaSalle, UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Sandrine Costa: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: Objective: The objective of this study is to investigate the impact of age on sporting club loyalty, focusing on horse riding in France. Theoretical Framework: Using a consumer behavior marketing approach, this study provides an understanding of the relationships and influence between the constructs of loyalty, satisfaction, switching barriers, affective commitment to the group of friends and community commitment. Method: A multigroup SEM was used to provide a global understanding. The Data collection was carried out through on online survey amongst 615 respondents in France. Results and Discussion: Whatever the age is, the results confirm the classical influence of satisfaction on loyalty and highlight the significant influence of riding teachers on customer loyalty to riding schools. The relationships between the other constructs differ by age with different factors influencing satisfaction and loyalty. Younger riders' loyalty relies more on teacher linkage, while older riders consider a more global environment, including switching barriers and commitments. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field of sport management. These implications could encompass equestrian activities and sports businesses. Originality/Value: This study contributes to the literature by showing the differences or correlations between segments of recreational riders according to their loyalty to their riding club. Thus, adapting marketing and management strategies according to the age of recreational riders is essential to improve loyalty according to its main drivers.

Keywords: Attitudinal Loyalty; Equestrian Activities; Leisure; Student-Teacher's Linkage; Multigroup SEM (search for similar items in EconPapers)
Date: 2024-08-30
New Economics Papers: this item is included in nep-spo
Note: View the original document on HAL open archive server: https://hal.science/hal-04719569v1
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Published in International Journal of Professional Business Review, 2024, 9 (10), pp.1-32. ⟨10.26668/businessreview/2024.v9i10.4563⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04719569

DOI: 10.26668/businessreview/2024.v9i10.4563

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