Generative AI and digital service companies: time for a revolution
IA générative et entreprises de services numériques: l'heure de la révolution a sonné
Morgan Blangeois
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Morgan Blangeois: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne, UCA - Université Clermont Auvergne
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Abstract:
This video examines the impact of generative artificial intelligence on digital service companies (DSCs). The author identifies the opportunities and threats that this emerging technology represents for digital players. The study highlights current and future transformations in business models, skills requirements and work organization within ESNs. It also offers food for thought on the adaptation strategies that these companies can implement in the face of this technological revolution.
Keywords: Digital Mutation; Management research; Digital; Digital Strategy; AI; Generative AI; Mutation digitale; Recherche en gestion; Numérique; Stratégie; IA; IA générative (search for similar items in EconPapers)
Date: 2024-09-28
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Published in 2024
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04723308
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