Au-delà de la musique: comment les fans inventent le récit de leurs idoles

Anthony Galluzzo ()
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Anthony Galluzzo: IAE ST-E - Institut d'Administration des Entreprises de Saint Etienne - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: This research analyzes how fan communities of musical stars carry out narrative work, by co-writing their idol's story. Three fan communities have been studied, using ethnographic and netnographic methods. The article details six stages through which the process of the star's narrative co-construction by her fans unfolds. It finally examines which policies managers can work on.

Keywords: communauté de fans; community management; travail du consommateur; co-création; consumer response theory; consumer work; co-creation (search for similar items in EconPapers)
Date: 2021-05-24
Note: View the original document on HAL open archive server: https://hal.science/hal-04726787v1
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Published in Revue Française de Gestion, 2021, 47 (294), pp.99-113

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04726787

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