Stratégies d’internationalisation: le cas de l’événementiel culturel

Mathilde Pulh ()
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Mathilde Pulh: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Evénementiel; culturel (search for similar items in EconPapers)
Date: 2024
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Published in Jean-François Notebaert Bertrand Belvaux. Marketing, Ellipses, 2024, Études de cas, 978-2-340-09378-2

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04737811

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