Toward Greater Sufficiency in Customer Relationships

Jean-Baptiste Welté (), Virginie Pez () and Isabelle Dabadie ()
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Jean-Baptiste Welté: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Isabelle Dabadie: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Keywords: Customer relationships; Consumerism; Sufficiency (search for similar items in EconPapers)
Date: 2024-07
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Published in Thierry Delécolle, Florence Jacob, Isabelle Prim-Allaz. New Frontiers of Customer Strategy: Managing Sustainable, Environmental and Ethical Transitions, Wiley; ISTE, pp.57-68, 2024, 9781786308504

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04737834

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