The new models of sufficiency: from sufficient consumption to sufficient business models

Benjamin Combes ()
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Benjamin Combes: I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: As a rising trend in consumption practices, an emerging topic in political discourse, and an elusive matter for businesses, sufficiency is a multifaceted concept with deep historical and philosophical roots, with a promising potential for impact. As it is understood that the growth of human activities has led to the progressive overshoot of the Earth's system to sustain them in the long term (Rockström et al., 2009), and that this growth does not lead to a proportional improvement in the quality of life – past a certain threshold (Easterlin, 1974), the objectives of the thesis are to explore the viability of sufficiency-led consumption and business models to address the current global environmental and societal challenges. We seek to articulate the consumption and production angles around sufficiency practices, in order to contribute to the research on new and sustainable business models. We shall strive to present business leaders and public authorities with clarification on an emerging subject, and to provide tools for its implementation. Specific topics we seek to explore pertain to the tension between sufficiency strategies and financial performance, and, more broadly, value creation, in the cleaning industry and electronic goods sectors; unexpected rebound effects of sufficient consumption models; and the cultural traits that make or break new sufficiency-led models.

Keywords: sufficiency; production; consumption; business models; sustainability; CSR; sobriété; durabilité; modèles d'affaires; consommation; RSE (search for similar items in EconPapers)
Date: 2024-07
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-04737920v1
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Published in 9th International Conference on New Business Models: Sustainable business models for the digital, green and inclusive transition, New Business Models Conference, Jul 2024, San Sebastian, Spain

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