Le marketing de la production d’expérience: statut théorique et implications managériales

Marc Filser
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Marc Filser: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Marketing; de; la; production; d’expérience (search for similar items in EconPapers)
Date: 2024-05-15
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Published in Décisions Marketing, 2024, Les 40 ans de l’Association Française de Marketing, Hors-série, pp.1-4. ⟨10.3917/dm.hs.0001⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04738203

DOI: 10.3917/dm.hs.0001

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