Are digital sharing platforms driving users to over-consume? A home swapping platform study

Quynh-Liên Duong ()
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Quynh-Liên Duong: Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar, CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: The collaborative consumption, specifically through digital sharing platforms, are on the rise globally these years. Several studies point to a large potential of sharing practices and digital sharing platforms (e.g. Airbnb or BlablaCar). Recent studies focus on examining why users join and how they adopt this new sharing phenomena, but we know next to nothing about how digital sharing platforms (DSP) guide users' behaviour. This research explores the acceleration mechanisms used by digital sharing platforms and aims to explain how DSP encourage users to consume more. We conducted a qualitative survey using the netnography method. Our data were collected from members of French branch of HomeExchange.com platform.

Keywords: Sharing economy; Digital platforms; Acceleration; Over-consumption; HomeExchange (search for similar items in EconPapers)
Date: 2024-01-18
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Published in 23rd International Marketing Trends Conference, Jan 2024, Venise, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04738364

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