When the link between users and digital sharing platform breaks down: Exploring the user’s process of discontinuance

Quynh-Liên Duong ()
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Quynh-Liên Duong: Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar, CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Users and digital sharing platform; Discontinuance (search for similar items in EconPapers)
Date: 2024-06-25
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Published in 25th World Marketing Congress of the Academy of Marketing Science (AMS), Jun 2024, Bel Ombre, Mauritius

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04738408

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