The compared normative effects of eco-spirituality and religiosity on food waste recycling behaviors in the household

Les effets normatifs comparés de l’éco-spiritualité et de la religiosité sur les comportements de recyclage des restes alimentaires dans le foyer

Hanene Oueslati (hanene.oueslati@uha.fr), Yohan Bernard (yohan.bernard@univ-fcomte.fr) and Patricia Niglis (patricia.niglis@univ-fcomte.fr)
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Hanene Oueslati: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Yohan Bernard: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Patricia Niglis: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: Faced with the environmental problems posed by food waste, recycling food leftovers within the household is a solution to be encouraged. Within the framework of the model of social norms activation, the present study examines the compared effects of intrinsic religiosity and eco-spirituality of consumers in activating an injunctive social norm favorable to food waste recycling behaviors within the household. The results of a survey conducted among over 500 consumers representative of the French population show that only eco-spirituality would be likely to activate this injunctive norm, thus leading to food leftovers recycling behaviors; the effect of the norm on behaviors being partially mediated by anticipated guilt. Societal recommendations are drawn from these results.

Keywords: Food waste; Social norm; Eco-spirituality; Religiosity; Gaspillage alimentaire; Norme sociale; Eco-spiritualité; Religiosité (search for similar items in EconPapers)
Date: 2024-09-20
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Published in 18ème JMAM (Journée du Marketing Agroalimentaire à Montpellier), Institut Agro Montpellier Université de Montpellier, Sep 2024, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04738589

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