Perceived identity threat and brand advocacy responses to different types of brand-related attacks

R. Filieri (), J. Liao, J. Chen, Y. Hu, X. Feng and W. Wang
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R. Filieri: Audencia Business School

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Keywords: brand identification; perceived identity threat; brand advocacy; consumer targeted attack; brand-targeted attack (search for similar items in EconPapers)
Date: 2024-09
Note: View the original document on HAL open archive server: https://hal.science/hal-04747343v1
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Published in Internet Research, 2024, 35 (3), pp.1274-1298. ⟨10.1108/INTR-05-2023-0352⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04747343

DOI: 10.1108/INTR-05-2023-0352

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