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Consumers’ environmental and societal perceptions during phygital experience

Danielle Lecointre-Erickson ()
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Danielle Lecointre-Erickson: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, UA - Université d'Angers

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Keywords: Phygital customer experience; General ecological behaviour (search for similar items in EconPapers)
Date: 2025-02-27
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Published in American Phygital Association Summit, Feb 2025, Paris, France

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