Le marketing durable: identifier et réduire les contradictions

Sihem Dekhili, Aurélie Merle () and Adeline Ochs ()
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Sihem Dekhili: BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Aurélie Merle: UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Adeline Ochs: Audencia Business School

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Date: 2021
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Published in Congrès de l'Association Francaise du Marketing, 2021, Online, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04752669

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