Pratiquer l'entrepreneuriat en 17 cas d'entreprises

Ysé Commandré and Yannick Bardie
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Ysé Commandré: #DigitAg - Institut Convergences Agriculture Numérique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier

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Abstract: Karyon is a start-up belonging to the fast-growing Food Tech sector. The company's aim is to transform the place of farmers in food value chains. This case study looks at the company's "broad" positioning prior to the health crisis. The pandemic and the ensuing economic climate led this young company to refine its market segment.

Date: 2023-06-28
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Published in Pratiquer l'entrepreneuriat en 17 cas d'entreprises, Dunod, pp.136-152, 2023, ⟨10.3917/dunod.calme.2023.01.0136⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04754759

DOI: 10.3917/dunod.calme.2023.01.0136

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