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The paradox of language diversity

Danielle A. Taylor (), Isabelle Corbett-Etchevers () and Anne Bartel-Radic ()
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Danielle A. Taylor: UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne
Isabelle Corbett-Etchevers: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Anne Bartel-Radic: IEPG - Sciences Po Grenoble-UGA - Institut d'études politiques de Grenoble - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Abstract: European discourse views language diversity as both an identity marker and strategic device, and yet truly implementing it in the organizational context is surprisingly challenging. This study aims to understand how language diversity is experienced and implemented concretely within the context of the European University Initiative. A multilevel, ethnographic study of a European University Alliance examines the official rhetoric of language diversity and experiences within its linguistically-diverse teams. As a result, this study dives into the paradox of language diversity and its advantages and challenges within a trans-European organization for its virtual project teams consisting of teachers, researchers and staff.

Keywords: Ethnography; European University Alliance; global virtual team; language diversity (search for similar items in EconPapers)
Date: 2024-05-22
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Published in The future of language in international business management : 17th GEM&L International Conference on Management & Language, GEM & L : Research Group on Management & Language, May 2024, Varsovie, Poland

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