Le référencement à tout prix ? Injonctions managériales et pratiques de « gestion des impressions » sur les plateformes numériques

Sophia Galiere ()
Additional contact information
Sophia Galiere: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur, UniCA - Université Côte d'Azur

Post-Print from HAL

Abstract: How do workers increase their visibility on digital platforms to attract potential clients ? Through the study of Superprof platform, we renew Goffman's (1973) dramaturgical approach by defining ‘marketplace' platforms as virtual exhibition curators (Hogan, 2010), which not only select exhibited artefacts to satisfy the expectations of the ‘audience', but also guide ‘artists' in their visibility strategies by providing algorithmic literacy and disseminating new injunctions of self-production. We identify ‘alignment' as a new strategy for impression management aimed at conforming to the quality criteria encoded in the referencing algorithm to limit economic precariousness. However, workers remain vulnerable to unilateral and arbitrary changes in exhibition criteria by virtual curators.

Date: 2024
References: Add references at CitEc
Citations:

Published in Communication et Management : Revue internationale des sciences commerciales, 2024

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04762663

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().