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The Contribution of Social Responsibility to Achieving a Competitive Moral Advantage

Mohammed El Amine Abdelli and Aied Malika
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Mohammed El Amine Abdelli: UBO - Université de Brest, LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: The aim of this study was to research the contribution of social responsibility to the establishment of an ethical competitive advantage in the Sherhal Sweets Organization, which reached the contribution of the social responsibility of the actors to the creation of an ethical competitive advantage. This study yielded a number of suggestions. In order to strengthen the contribution of social responsibility for the operationalization of the ethical competitive advantage, recommendations are addressed to four parties: the economic foundation, universities and research centres, the media, and the state.

Date: 2020
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Published in Global Entrepreneurial Trends in the Tourism and Hospitality Industry, IGI Global, pp.217-236, 2020, Advances in Hospitality, Tourism, and the Services Industry, ⟨10.4018/978-1-7998-2603-3.ch013⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04763822

DOI: 10.4018/978-1-7998-2603-3.ch013

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