Value creation and Human-Nature relationships: An ontological analysis of meanings and practices of forest users

Création de valeur et relations Homme-Nature: une analyse ontologique des représentations et des pratiques des usagers de la forêt

Dorian Marchais () and Dominique Roux ()
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Dorian Marchais: CRIEG - Centre de Recherche Interdisciplinaire Economie Gestion - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne, REGARDS - Recherches en Economie Gestion Agroressources Durabilité et Santé - CRIEG - Centre de Recherche Interdisciplinaire Economie Gestion - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Dominique Roux: CRIEG - Centre de Recherche Interdisciplinaire Economie Gestion - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne, REGARDS - Recherches en Economie Gestion Agroressources Durabilité et Santé - CRIEG - Centre de Recherche Interdisciplinaire Economie Gestion - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: While marketing seeks to generate economic value within territories by transforming certain natural spaces into tourist products, the representations and relationships to nature of the local populations that patronize these areas remain understudied. Focusing on forests as our empirical field, this study delves into the ontological foundations of the human-nature relationship among 29 French forest users (Descola, 2005). It highlights the naturalistic orientation of those who appreciate nature when it is shaped and domesticated by humans while also revealing a desire for reconnection with non-human entities that characterizes other informants with animistic, analogical and totemic inclinations. This research enhances our understanding of population expectations regarding naturalness and nature tourism and opens new avenues for both managers of these spaces and locals who frequent them.

Keywords: natural spaces; value creation; Human-nature relationship; Relation homme-nature; espaces naturels; ontologies; création de valeur (search for similar items in EconPapers)
Date: 2024-06-05
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-04764050v1
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Published in Congrès de l’Association Française de Marketing, Université Paris Dauphine, Jun 2024, Paris, France

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