Gérer les interactions avec ses consommateurs sur les médias sociaux

Andria Andriuzzi ()
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Andria Andriuzzi: UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Keywords: Marketing; Marketing Digital; Community Management; Communication; Communication Digitale; Médias Sociaux; Réseaux Sociaux (search for similar items in EconPapers)
Date: 2021
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Published in Performez en marketing digital, Vuibert, pp.322-344, 2021, Performez !, 978-2-311-62356-7

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