Cours accéléré en Social Media Marketing

Karim Darban
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Karim Darban: ENCG - Ecole Nationale de Commerce et de Gestion - UH2C - Université Hassan II de Casablanca = University of Hassan II Casablanca = جامعة الحسن الثاني (ar)

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Abstract: Accelerated course on social media marketing (SMM), designed to turn content into audience engagement and conversions. Structured in four chapters, it starts with the fundamentals of SMM and creating engaging content tailored to specific platforms (Facebook, Instagram, LinkedIn, TikTok). The course then explores storytelling, optimizing reach (organic, sponsored, and collaborative), and measuring KPIs (key performance indicators) to analyze campaign impact. Finally, it addresses conversion strategies through advanced techniques, including retargeting and optimized CTAs (calls-to-action), with guidance on maximizing the results of each campaign.

Keywords: tiktok; instagram; linkedin; social media marketing; smm; smo; Social media; marketing; Facebook (search for similar items in EconPapers)
Date: 2024-01-01
New Economics Papers: this item is included in nep-pay
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Published in Master. Social Media Marketing, Maroc. 2024

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