Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services

R. Filieri (), Fraser Mcleay, Bruce Tsui and Zhibin Lin
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R. Filieri: Audencia Business School

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Abstract: Online consumer reviews offer an unprecedented amount of information for consumers to evaluate services before purchase. We use the dual process theory to investigate consumer perceptions about information helpfulness (IH) in electronic word-of-mouth (eWOM) contexts. Results highlight that popularity signals, two-sided reviews, and expert sources (but not source trustworthiness) are perceived as helpful by consumers to assess service quality and performance. Although two-sided reviews exercise a significant influence on perceived IH, their influence on purchase intention was indirectly mediated by IH. IH predicts purchase intention and partially mediates the relationship between popularity signals, source homophily, source expertise, and purchase intention.

Keywords: e-WOM; Online customer reviews; information helpfulness (search for similar items in EconPapers)
Date: 2018-11
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Published in Information and Management, 2018, ⟨https://doi.org/10.1016/j.im.2018.04.010⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04779103

DOI: 10.1016/j.im.2018.04.010

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