The role of visual cues in eWOM on consumers’ behavioral intention and decisions

R. Filieri (), Z. Lin, G. Pino, S. Alguezaui and A. Inversini
Additional contact information
R. Filieri: Audencia Business School

Post-Print from HAL

Abstract: Consumers increasingly use eWOM to make decisions about various products and services. However, few studies have investigated how different visual and verbal eWOM cues affect the intention and decision to visit tourist destinations and their attractions. The current study fills this gap by drawing on Dual Coding Theory and investigating the influence of verbal and visual eWOM cues on consumers' intention and behavior. The findings of a field study and an experimental study revealed that eWOM mainly affects tourists' intentions and decisions through visual cues. Specifically, popularity heuristics, performance visual heuristics, and user-generated pictures affect tourists' intention and decision to visit a destination and its attractions. Interestingly, information quality did not affect tourists' decisions. The study offers important theoretical and managerial implications.

Keywords: User-generated picture; Performance heuristics; Popularity heuristics; eWOM; Online consumer review; Dual coding theory (search for similar items in EconPapers)
Date: 2021-10
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Published in Journal of Business Research, 2021, ⟨https://doi.org/10.1016/j.jbusres.2021.06.055⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04779114

DOI: 10.1016/j.jbusres.2021.06.055

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().