Subjective well-being, mobile social media and the enjoyment of tourism experience: a broaden-and-build perspective

Y. Ye Chen, Z. Lin and R. Filieri ()
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R. Filieri: Audencia Business School

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Abstract: Drawing on the broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent to the use of mobile social media (MSM) for sharing tourism experiences. The study further examines how the sharing influences tourism experience. Data were collected from a sample of 1084 consumers who have experience of using MSM for sharing tourism experiences. The results show that subjective well-being has a positive effect on sharing tourism experience on MSM, which further leads to the enjoyment of the digitalized tourism experience. The study provides important implications for tourism research and practice.

Keywords: Subjective well-being; mobile social media; broaden-and-build theory; digitalized experience; tourism experience (search for similar items in EconPapers)
Date: 2021-09
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Published in Asia Pacific Journal of Tourism Research, 2021, ⟨https://doi.org/10.1080/10941665.2021.1952285⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04779115

DOI: 10.1080/10941665.2021.1952285

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