Deciphering Social Media Dynamics: Influence of Art Content Creators on Democratizing Access to Knowledge

Marie Ballarini and Dianzhuo Zhu
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Marie Ballarini: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Dianzhuo Zhu: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: The Association for Consumer Research is a collection of academics, practitioners, and government leaders devoted to the study of consumer behavior. Together, ACR members use a variety of cutting-edge research methods to uncover consumer insights and disperse this knowledge to improve consumer, business, and social outcomes.Immerse yourself in the dynamic world of consumer research at ACR conferences. Held annually, these renowned events bring together leading scholars, researchers, and industry professionals from across the globe to share cutting-edge findings, engage in stimulating discussions, and forge valuable connections. Holding conferences in different parts of the world fosters a more inclusive, collaborative, and innovative global community. By bringing together people from all corners of the world, we can generate new ideas, address complex challenges, and build a better future for all.

Date: 2024-09
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Published in Association for Consumer Research Conference, Sep 2024, Paris, France

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