Discovering emerging research topics for brand personality: A bibliometric analysis

Juan Sebastián Lara-Rodríguez, Camilo Rojas () and Jair Duque Oliva Edison
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Camilo Rojas: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2019
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Published in Australasian Marketing Journal (AMJ), 2019, 27 (4), pp.261-272. ⟨10.1016/j.ausmj.2019.06.002⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04799101

DOI: 10.1016/j.ausmj.2019.06.002

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