Comportements des consommateurs face aux types de déréférencements: les principaux facteurs d’influence

Léopold Lessassy ()
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Léopold Lessassy: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2019
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Published in Management & avenir, 2019, 6 (112), pp.101-130. ⟨10.3917/mav.112.0101⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04799104

DOI: 10.3917/mav.112.0101

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