L'apport de l'analyse prescriptive au ciblage marketing: de l’enrichissement des données à la détection d’individus non ciblés

Dossa Maximilien and Corinne Janicot
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Dossa Maximilien: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Corinne Janicot: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2018-05-16
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Published in 23ème colloque de l’AIM, 'Rapprochons les communautés TI', May 2018, Montréal, Canada

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