The spiritual value to spur deconsumption via the self and the goals activation: an abstract

Guillaume Fayolle ()
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Guillaume Fayolle: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2023-01-01
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Published in ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, Jan 2023, Canterbury, Royaume-Uni

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