Unconventional celebrities in the sphere of sustainable luxury: a study around the effect of influencer endorsement on luxury brand charisma

Rita Valette-Florence (), Camilo Rojas (), Lahbib Oxana and Kessous Aurélie
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Rita Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Camilo Rojas: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Lahbib Oxana: CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon

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Date: 2023-01-01
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Published in Academy of Marketing Science (AMS) Annual Conference 2023, Jan 2023, Dijon, France

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